![Lou Salvino President](https://agentphotos.mortgageweb.ca/694_profile.png)
Lou Salvino
The Personal Touch
6/17/2013
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The internet has been a boon to both buyers and real estate professionals. But it's no replacement for personal service. Here's why you still need a real estate representative to walk you through the home-buying process.
Access to the most comprehensive - and current - information. Want to be in the know about properties not even listed on the MLS? Want the most up-to-date figures on comparable sales to help you determine your offer price? Want insight into the local market? There's no more immediate source of information than your real estate sales representative.
Negotiating is a skill. Having a real estate sales representative negotiate on a buyer's behalf allows for the best possible deal, without ruffling the seller's feathers. And knowing how to respond to a rejected offer is just one important way a real estate professional can help a seller.
Contracts can be confusing. They're there to protect you and to provide an "out" if specified conditions aren't met - provided the contract has been properly drawn up. As the language can be confusing, and the legal ramifications serious, most people feel contracts are an aspect of home buying best left to experienced professionals.
It's your real estate sales representative's job to look out for your best interests. Real estate licensees must adhere to certain laws and ethical codes; if they don't, there are repercussions. Many people prefer the security of having someone accountable on their side, and like knowing they're protected should they run up against an unscrupulous party.